Faculty

Profile

Dr SERANMADEVI R

MBA, MCom, MCA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Personality Traits and Financial Literacy: Impact on Equity Investment Intention among Planters in India International Research Journal of Multidisciplinary Scope 30-Apr-2025 6 / 2 / 553-563

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Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R
Title of Article Personality Traits and Financial Literacy: Impact on Equity Investment Intention among Planters in India
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 6
Issue No 2
Page No 553-563
URL https://www.ijrms.com/
Indexing Agency Scopus
Date of Publication 30-Apr-2025
2 Laminating Techniques for Luxury Textiles Asian Textile Journal 19-Feb-2025 34 / 02 / -

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Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,GURUSAMY M
Title of Article Laminating Techniques for Luxury Textiles
Name of Journal Asian Textile Journal
Volume No 34
Issue No 02
Page No -
URL https://atjournal.com/current_issues.html
Indexing Agency Scopus
Date of Publication 19-Feb-2025
3 Unravelling Financial Resilience in India: A Multi-group Analysis of Socio-Economic Factors International Research Journal of Multi-disciplinary Scope 07-Oct-2024 5 / 4 / 18-33

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R
Title of Article Unravelling Financial Resilience in India: A Multi-group Analysis of Socio-Economic Factors
Name of Journal International Research Journal of Multi-disciplinary Scope
Volume No 5
Issue No 4
Page No 18-33
URL https://www.ijrms.com/
Indexing Agency Scopus
Date of Publication 07-Oct-2024
4 Cognitive technology in human capital management: a decision analysis model in the banking sector duringCOVID-19 scenario International Journal of Applied Decision Sciences 03-Sep-2024 17 / 5 / 657-680

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SHEFALI SRIVASTAVA
Title of Article Cognitive technology in human capital management: a decision analysis model in the banking sector duringCOVID-19 scenario
Name of Journal International Journal of Applied Decision Sciences
Volume No 17
Issue No 5
Page No 657-680
URL https://www.inderscience.com/jhome.php?jcode=ijads
Indexing Agency Scopus
Date of Publication 03-Sep-2024
5 Is ESG the Key to Stimulate Financial Performance? An Empirical Investigation Studies in System, Decision and Control 28-Mar-2024 223 / / 297-306

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Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R
Title of Article Is ESG the Key to Stimulate Financial Performance? An Empirical Investigation
Name of Journal Studies in System, Decision and Control
Volume No 223
Issue No
Page No 297-306
URL https://link.springer.com/book/10.1007/978-3-031-51997-0?page=2#toc
Indexing Agency Scopus
Date of Publication 28-Mar-2024
6 Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour International Research Journal of Multidisciplinary Scope 30-Jan-2024 5 / 1 / 198-206

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R
Title of Article Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour
Name of Journal International Research Journal of Multidisciplinary Scope
Volume No 5
Issue No 1
Page No 198-206
URL https://www.irjms.com/wp-content/uploads/2024/01/Manuscript_IRJMS_-0189_WS.pdf
Indexing Agency Scopus
Date of Publication 30-Jan-2024
7 Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective Universal Journal of Agricultural Research 24-May-2022 10 / 3 / 213-227

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Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A,HARIHARAN.R
Title of Article Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective
Name of Journal Universal Journal of Agricultural Research
Volume No 10
Issue No 3
Page No 213-227
URL https://www.hrpub.org/journals/jour_info.php?id=04
Indexing Agency Scopus
Date of Publication 24-May-2022
8 Perception of Climate Finance: An Empirical Approach Environment and Ecology Research 15-Mar-2022 10 / 2 / 284-293

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHIL KUMAR A,HARIHARAN R.,SERANMADEVI R
Title of Article Perception of Climate Finance: An Empirical Approach
Name of Journal Environment and Ecology Research
Volume No 10
Issue No 2
Page No 284-293
URL https://www.hrpub.org/journals/article_info.php?aid=11978
Indexing Agency Scopus
Date of Publication 15-Mar-2022
9 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering 03-Sep-2019 8 / 11 / 3870-3877

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,D. DAVID WINSTER PRAVEENRAJ,M.LATHA NATARAJAN
Title of Article E- Wallet ? a Technological Revolution in Digital India
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 11
Page No 3870-3877
URL www.ijitee.org
Indexing Agency Scopus
Date of Publication 03-Sep-2019
10 Extended Value chain for customer?s delight through Out-bound retail logistics International Journal of Innovative Technology and Exploring Engineering 16-Jul-2019 8 / 9 / 3160-3165

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,M.VENKATALAKSHMI
Title of Article Extended Value chain for customer?s delight through Out-bound retail logistics
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 9
Page No 3160-3165
URL www.ijitee.org
Indexing Agency Scopus
Date of Publication 16-Jul-2019
11 Experiencing the effect of demonetization on service sectors in India Management Science Letters 18-Dec-2018 9 / / 389-398

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the effect of demonetization on service sectors in India
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 389-398
URL www.GrowingScience.com/msl
Indexing Agency Scopus
Date of Publication 18-Dec-2018
12 Experiencing the AI emergence in Indian retail - Early adopters approach Management Science Letters 01-Nov-2018 9 / / 33-42

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the AI emergence in Indian retail - Early adopters approach
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 33-42
URL www.GrowingScience.com/msl
Indexing Agency Scopus
Date of Publication 01-Nov-2018
13 Youngsters opinion on Personal Data Security International Journal of Mechanical and Production Engineering Research and Development 22-Jun-2018 / / 479-490

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.RAMESH
Title of Article Youngsters opinion on Personal Data Security
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 479-490
URL www.tjprc.org
Indexing Agency Scopus
Date of Publication 22-Jun-2018
14 Demonetization Effect on Indian Retail Sector International Journal of Mechanical and Production Engineering Research and Development 04-Jun-2018 / / 383-390

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.MURALIDHAR
Title of Article Demonetization Effect on Indian Retail Sector
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 383-390
URL www.tjprc.org
Indexing Agency Scopus
Date of Publication 04-Jun-2018
15 Women Attitude towards Purchase of Mobile phone International Journal Of Applied Business And Economic Research 05-Apr-2016 14 / 8 / 5627-5641

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,RAVISHANKAR
Title of Article Women Attitude towards Purchase of Mobile phone
Name of Journal International Journal Of Applied Business And Economic Research
Volume No 14
Issue No 8
Page No 5627-5641
URL https://serialsjournals.com/index.php?route=product/product/volumearticle&issue_id=298&product_id=343
Indexing Agency Scopus
Date of Publication 05-Apr-2016
16 An Empirical Study on Quality of Internet Banking Services in India European Journal of Economics, Finance and Administrative Sciences 05-Sep-2012 - / 52 / 68-79

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SARAVANARAJ MG
Title of Article An Empirical Study on Quality of Internet Banking Services in India
Name of Journal European Journal of Economics, Finance and Administrative Sciences
Volume No -
Issue No 52
Page No 68-79
URL http://www.eurojournals.com/EJEFAS.htm
Indexing Agency Scopus
Date of Publication 05-Sep-2012
17 Technology @ Indian Banking Sector European Journal of Social Sciences 05-Mar-2012 29 / 4 / 472-478

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SARAVANARAJ MG
Title of Article Technology @ Indian Banking Sector
Name of Journal European Journal of Social Sciences
Volume No 29
Issue No 4
Page No 472-478
URL https://www.europeanjournalofsocialsciences.com/
Indexing Agency Scopus
Date of Publication 05-Mar-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Role of Circular Economy Principles in Enhancing Sustainable Supply Chain Management 978-3-031-83914-6 May 2025

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,JOJI ABEY,NAJI MANSOUR NOMRAN,REEM KHAMIS HAMDAN
Title of Book Sustainable Data Management
Title of Book/Chapter/Article/Case Study) Role of Circular Economy Principles in Enhancing Sustainable Supply Chain Management
Month/Year May/2025
ISBN 978-3-031-83914-6
Pages 651 - 663
Publishing Company/Institution Springer Cham
Indexing Agency Scopus
Level International publisher
2 Text book Role of circular economy principles in enhancing sustainable supply chain management 978-3-031-83915-3 Apr 2025

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,JOJI ABEY, NAJI MANSOUR NOMRAN ,REEM KHAMIS HAMDAN
Title of Book Sustainable Data Management
Title of Book/Chapter/Article/Case Study) Role of circular economy principles in enhancing sustainable supply chain management
Month/Year Apr/2025
ISBN 978-3-031-83915-3
Pages 651 - 663
Publishing Company/Institution Springer Cham
Indexing Agency Scopus
Level International publisher
3 Text book Blockchain for Enhancing Security and Privacy in the Smart Healthcare 978-139430356-4, 978-139430353-3 Jan 2025

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,AMIT KUMAR TYAGI
Title of Book Digital Twin and Blockchain for Smart Cities
Title of Book/Chapter/Article/Case Study) Blockchain for Enhancing Security and Privacy in the Smart Healthcare
Month/Year Jan/2025
ISBN 978-139430356-4, 978-139430353-3
Pages 343 - 370
Publishing Company/Institution Wiley
Indexing Agency Scopus
Level International publisher
4 Text book Does ESG Integration Enhance Financial Performance in Emerging Economies? A Systematic Review of Brics 978-3-031-70854-1 Nov 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,ALLAM HAMDAN
Title of Book Achieving Sustainable Business through AI, Technology Education, and Computer Science
Title of Book/Chapter/Article/Case Study) Does ESG Integration Enhance Financial Performance in Emerging Economies? A Systematic Review of Brics
Month/Year Nov/2024
ISBN 978-3-031-70854-1
Pages 383 - 395
Publishing Company/Institution Springer Cham
Indexing Agency Scopus
Level International publisher
5 Text book Does ESG Integration Enhance Financial Performance in Emerging Economies? A Systematic Review of Brics 978-3-031-70854-1 Nov 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,ALLAM HAMDAN
Title of Book Achieving Sustainable Business through AI, Technology Education and Computer Science
Title of Book/Chapter/Article/Case Study) Does ESG Integration Enhance Financial Performance in Emerging Economies? A Systematic Review of Brics
Month/Year Nov/2024
ISBN 978-3-031-70854-1
Pages 383 - 395
Publishing Company/Institution Springer Cham
Indexing Agency Scopus
Level International publisher
6 Text book Artificial Intelligence-Enabled Innovative and Advanced Solutions for Banking and Finance Sector: Potential, Benefits, Opportunities, and Challenges 9798369362006 Nov 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,SENTHIL KUMAR ARUMUGAM, S. SUSENDIRAN, AMIT KUMAR ,JAVIER MARTÍNEZ FALCÓ
Title of Book Convergence of Technology and Operations Management in Modern Businesses
Title of Book/Chapter/Article/Case Study) Artificial Intelligence-Enabled Innovative and Advanced Solutions for Banking and Finance Sector: Potential, Benefits, Opportunities, and Challenges
Month/Year Nov/2024
ISBN 9798369362006
Pages 227 - 267
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
7 Text book The road to smart banking: Opportunities and challenges for the next generation 9798369362006 Nov 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,K. R.PUNDAREEKA VITTALA, V. HEMAMALINI, AMIT KUMAR,JAVIER MARTÍNEZ FALCÓ
Title of Book Convergence of Technology and Operations Management in Modern Businesses
Title of Book/Chapter/Article/Case Study) The road to smart banking: Opportunities and challenges for the next generation
Month/Year Nov/2024
ISBN 9798369362006
Pages 81 - 104
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
8 Text book Blockchain-IoT-based solutions for smart banking and finance systems: Architecture, issues, challenges, and way ahead for the next generation 9798369362006 Nov 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,SENTHIL KUMAR ARUMUGAM, S. SUSENDIRAN, AMIT KUMAR ,JAVIER MARTÍNEZ FALCÓ
Title of Book Convergence of Technology and Operations Management in Modern Businesses
Title of Book/Chapter/Article/Case Study) Blockchain-IoT-based solutions for smart banking and finance systems: Architecture, issues, challenges, and way ahead for the next generation
Month/Year Nov/2024
ISBN 9798369362006
Pages 259 - 291
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
9 Reference book Advanced Banking Solutions for Industry 5.0: From Industry's Perspective 9798369341872 Sep 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,NAVEEN KUMAR, SANTHOSH REDDY ADHULA, AMIT KUMAR T,S. BALAJI
Title of Book Creating AI Synergy Through Business Technology Transformation
Title of Book/Chapter/Article/Case Study) Advanced Banking Solutions for Industry 5.0: From Industry's Perspective
Month/Year Sep/2024
ISBN 9798369341872
Pages 1 - 24
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
10 Text book Revolutionizing financial literacy through exploring finfluencers' intentions in chatbot-driven financial information dissemination 9798369341872 Sep 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,S. BALAJI
Title of Book Creating AI Synergy Through Business Technology Transformation
Title of Book/Chapter/Article/Case Study) Revolutionizing financial literacy through exploring finfluencers' intentions in chatbot-driven financial information dissemination
Month/Year Sep/2024
ISBN 9798369341872
Pages 159 - 188
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
11 Text book Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions 9798369341872 Sep 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,K. R. PUNDAREEKA VITTALA, SAYED SAYEED AHMAD, AMIT,S. BALAJI
Title of Book Creating AI Synergy Through Business Technology Transformation
Title of Book/Chapter/Article/Case Study) Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions
Month/Year Sep/2024
ISBN 9798369341872
Pages 315 - 329
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
12 Text book Artificial Intelligence- Internet of Things Integration for Smart Marketing - Challenges and Opportunities 9798369335031 May 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,AVINASH KUMAR SHARMA, NITIN CHANDERWAL, AMARJEET P
Title of Book Advancing Software Engineering Through AI, Federated Learning, and Large Language Models
Title of Book/Chapter/Article/Case Study) Artificial Intelligence- Internet of Things Integration for Smart Marketing - Challenges and Opportunities
Month/Year May/2024
ISBN 9798369335031
Pages 295 - 307
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
13 Text book Emerging Technology Adoption and Applications for Modern Society towards providing Smart Banking solutions 9798369352632 May 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,K. R. PUNDAREEKA VITTALA,SAYED SAYEED AHMAD, AMIT KUMAR TYAGI,DR. AVINASH KUMAR SHARMA
Title of Book Enhancing Medical Imaging with Emerging Technologies
Title of Book/Chapter/Article/Case Study) Emerging Technology Adoption and Applications for Modern Society towards providing Smart Banking solutions
Month/Year May/2024
ISBN 9798369352632
Pages 315 - 329
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
14 Text book Engineering applications of Artificial Intelligence 979-836935263-2 Apr 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,TYAGI, AMIT KUMAR
Title of Book Enhancing Medical Imaging with Emerging Technologies
Title of Book/Chapter/Article/Case Study) Engineering applications of Artificial Intelligence
Month/Year Apr/2024
ISBN 979-836935263-2
Pages 166 - 179
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
15 Reference book The digital transformation: Crafting customer engagement strategies for success 979-836931763-1 Feb 2024

Additional information

Type of Book Reference book
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,BALRAJ VERMA,BABITA SINGLA,AMIT MITTAL
Title of Book Digital Technologies, Ethics, and Decentralization in the Digital Era
Title of Book/Chapter/Article/Case Study) The digital transformation: Crafting customer engagement strategies for success
Month/Year Feb/2024
ISBN 979-836931763-1
Pages 80 - 98
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
16 Text book The Digital Transformation: Crafting Customer Engagement Strategies for Success 9798369317624 Feb 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,BALRAJ VERMA, BABITA SINGLA, AMIT MITTAL
Title of Book Digital Technologies, Ethics, and Decentralization in the Digital Era
Title of Book/Chapter/Article/Case Study) The Digital Transformation: Crafting Customer Engagement Strategies for Success
Month/Year Feb/2024
ISBN 9798369317624
Pages 80 - 98
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
17 Text book Blockchain for Banking and Finance: A Survey 9798369362006 Feb 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R,MANITA D. SHAH, AMIT KUMAR TYAGI ,SAAGAR KOTE,JAVIER MARTÍNEZ FALCÓ
Title of Book Convergence of Technology and Operations Management in Modern Businesses
Title of Book/Chapter/Article/Case Study) Blockchain for Banking and Finance: A Survey
Month/Year Feb/2024
ISBN 9798369362006
Pages 293 - 312
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
18 Conference Proceedings Utilisation of Virtual Assistant and Its Impact on Retail Industry 978-1-6654-1035-9 Jun 2022

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SERANMADEVI R, S. CHAKRAVERTY,RAJ, V. K.,B. KUDAPA,R. E. HEPZI,KYMBAT SULEIMENOVA,DR. S. JOSEPH GLADWIN, DR. HARRY HAOXIANG WANG, DR
Title of Book Proceedings - 2022 6th International Conference on Intelligent Computing and Control Systems
Title of Book/Chapter/Article/Case Study) Utilisation of Virtual Assistant and Its Impact on Retail Industry
Month/Year Jun/2022
ISBN 978-1-6654-1035-9
Pages 1729 - 1733
Publishing Company/Institution IEEE Explore
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Sustainable Finance and Accountancy Antecedents of Customer Adoption of Digital Financial Services 13/03/2025 Christ University International
2 Conference Panelist International Conference on Sustainable Finance and Accountancy 13/03/2025 Christ University International
3 Conference Presenter Emerging Global Perspectives in Management Practices and Technology From Influence to Action: Examining Finfluencer Persuasion, Digital Self-Efficacy, and Perceived Risk in MSME?s Fintech Usage Intention Using Elaboration Likelihood Model 06/03/2025 NITTE University, Mangalore National
4 Conference Moderator/Chair Arthavichara - Research Conference 25/02/2025 Christ University Institutional
5 Conference Moderator/Chair 4thInternationalConferenceonResilienceandProgress:PioneeringTransformativePathwaystoSustainability 21/02/2025 Kristu Jayanti College International
6 Conference Presenter International Conference on The Shifting Locus of Business Dynamism for Resilience and Sustainability Integrating Circular Economy Principles into Global Supply Chains: A pathway to Business Resilience and Sustainability 24/01/2025 Adarsh Institute of Management and Information Technology International
7 Conference Moderator/Chair The International Conference on Circular Economy and AI for sustainable future 02/12/2024 Jain University with Cape Peninsula University of Technology, South Africa International
8 Conference Presenter The International Conference on Business and Digital Technology (ICBDT2024) Role of circular economy principles in enhancing Sustainable Supply Chain Management 27/11/2024 Kingdom University, Bahrain & EuroMid Academy, Türkiye International
9 Conference Presenter The International Conference on Business and Technology The Future of Banking: Leveraging AI for Business Transformation 21/11/2024 Oxford University, London International
10 Conference Presenter 3rd International Conference on Optimization Techniques in the Field of Engineering Leveraging Adaptive Supply Chain Management with incremental learning and Anomaly Detection 22/10/2024 K.S.R. College of Engineering International
11 Conference Presenter 3rd International Conference on Optimization Techniques in the Field of Engineering Advanced-Data Science techniques for Dynamic optimization of Digital Marketing Campaign: Leveraging Reinforcement Learning, NLP, and Gradient Boosting 22/10/2024 K.S.R. College of Engineering International
12 Conference Presenter Two days International conference on "Vision Viksit 2047: Digital Transformation for Sustainable Deelopment - Shaping the future of Commerce and Management" Consumer Behaviour towards Digital Banking in the Bangalore 04/10/2024 Hindu College International
13 Conference Presenter International Conference on Challenges in Information, Communication and Commuting Technology Analyzing the model performance in human resources predictive algorithms through machine learning 26/04/2024 KSR College of Engineering International
14 Conference Presenter International Conference on Challenges in Information, Communication and Commuting Technology An Integrated mobile solution for Smart Irrigation Management and Monitoring with IoT Technology 26/04/2024 KSR College of Engineering International
15 Conference Organizer International Conference on Sustainable Finance and Accountancy - 2024 29/02/2024 Christ University International
16 Conference Presenter International Conference with the theme Global Progress, Local Actions : Aligning Business and Management Practices with SDG Agendas Peer Dynamics in Management Education: Nurturing Leadership Qualities through Peer Group Pressure - A Way Forward towards Quality Education (SDG-4) 19/02/2024 Christ University International
17 Conference Moderator/Chair Deriving Innovation for India 2030 18/01/2024 Jain University National
18 Conference Presenter International Conference - Digital Transformation - Navigating the new Frontier Rural Consumer Literacy towards Mobile Banking Apps - A Conceptual Framework 13/10/2023 Mount Carmel College Autonomous, Bangalore International
19 Seminar Presenter Paper Presentation in the 4th International Conference on Transforming Business Practices in Changing Global Economy: Strategies for Business Resilience Adapting to Economic Shifts: The impact of Bitcoin's Bubble Burst on Elite US Stocks and Business Resilience Strategies 13/10/2023 School of Management, ITM University, Gwalior International
20 Conference Presenter International Conference: Digital Transformation: Navigating the new frontier Integrating ESG factors in the investment decision making process of Institutional Investors 13/10/2023 Mount Carmel College, Autonomous International
21 Conference Presenter The Future of Work: Redefining Business Management in the age of Automation and Artificial Intelligence Credit Economy - Pulse of Gen Z 06/10/2023 Adarsh Institute of Management and Technology International
22 Conference Presenter International Conference on Advanced Managerial Decisions for Sustainable Business Performances 2023 Effect of Human Capital Management on Employee Performance in Banking Sector 11/08/2023 JJ College of Engineering and Technology International
23 Conference Presenter International Conference on Advanced Managerial Decisions for Sustainable Business Performance 2023 Household Finance - Unexplored Bottom of Finance 11/08/2023 JJ College of Engineering and Technology, Trichy International
24 Conference Participant Sustainable Development: Challenges and Strategies for Indian Economy and Business 28/07/2023 Academy of Higher Learning National
25 Conference Presenter Contemporary Trends in Commerce and Management Effectiveness in Usage of UPI Payments by the Unorganised Retailers 30/06/2023 St. Francis College, Bangalore International
26 Conference Presenter International Conference on Environmental Social & Governance An Empirical Investigation of Financial Performance : A Comparative Analysis of Nifty 100 ESG Index and Nifty 100 Index in India 27/06/2023 M.S.Ramaiah Institute of Management International
27 Conference Presenter International Conference on Engineering, Social Sciences and Management (ICESSM-2023) Effect of Digital Detoxification in Gen Z 22/06/2023 Sri Balaji College of Engineering and Technology, Jaipur International
28 Conference Presenter National Conference on Digital Transformation: Challenges & Opportunities in Commerce and Management Green SCM Practices - Lead towards SDG 2030 09/05/2023 Marudhar Kesari Jain College for Women National
29 Seminar Keynote Speaker Webinar Academic Projects and Life Changing Experience 17/04/2023 J.J. College of Engineering and Technology, Trichy Regional
30 Conference Presenter International Virtual Conferece on AI for sustainable development - Challenges & Opportunities Currency Forecasting in relation to Theories of Foreign Exchange Rate 25/11/2022 VET Institute of Arts and Science International
31 Conference Presenter International conference on AI for Sustainable Development - Challenges and Opportunities Accounting Students and Professionals view on Double Materiality Under ESG 25/11/2022 VET Institute of Arts and Science International
32 Conference Presenter Sustainable Business Growth Challenges Measures and Solutions in Global Scnario Sustainability through Green Supply Chain Practices - An Initiative towards SDG 2030 19/11/2022 Global Research Conference Forum International
33 Conference Moderator/Chair Sustainable Entrepreneurship ? Rethink, Redesign & Redefine 10/10/2022 Jain University, Bangalore International
34 Conference Moderator/Chair International Conference on Emerging Trends in Commerce, Management and Computer Science 13/08/2022 Brindavan University International
35 Conference Keynote Speaker National Conference on Innovative Business Trends in Rising India Innovative Marketing Trends 04/06/2022 DB Jain College, Chennai National
36 Conference Moderator/Chair International Conference on ?Digital Disruption and Business Transformation" 29/03/2022 Jain University, Bangalore International
37 Conference Presenter International Conference on Sustainable Practices, Development and Urbanisation A Strategic Perspective Of Political Commitment To Sustainable Development In India 16/11/2021 Centre for Foundation and General Studies (PADU), Universiti Selangor (UNISEL) International
38 Conference Presenter The International Conference on Sustainable Practices, Development & Urbanisation (ICONSPADU -2021) The Future We Want - A Strategic Perspective of Political Commitment to Sustainable Development in India 16/11/2021 Universiti Selangor, Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor, Malaysia International
39 Conference Presenter New Populism and Responses of the 21st Century MUDRA Scheme - A populism initiative towards funding the non-funded sector 24/09/2021 Christ University International
40 Conference Presenter Emerging Multidisciplinary Trends in Education Research Experiencing the Virtual Reality in Education ? TAM Approach 16/09/2021 TJohn Group of Institutions Institutional
41 Conference Presenter International e-Conference on The Digital Transformation in Business Re-Engineering- Post Pandemic Era of Industry 5.0 Presented a paper on the topic Engraved virtual education through Augmented reality - An empirical study 26/08/2021 Dr. Vithalrao Vikhe Patil Foundation's Institute of Business Management and Rural Development, Pune International
42 Seminar Presenter Presented paper in the International Conference on Renaissance: Challenges and Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Impact of Augmented Reality in Education Sector ? Users Perspective 06/08/2021 Christ University International
43 Seminar Presenter Presented paper in the International Conference on Renaissance: Challenges and Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Monitoring Climate Finance in India: An Empirical Study on the Public Perception 06/08/2021 Christ University International
44 Conference Presenter International E-Conference on Recent Trends in HRM & Future Perspectives Examining The Most Common Factors for Employees? Performance On Review of 20 Articles 24/07/2021 Sree Vidyanikethan Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Data Analysis using IBM SPSS Workshop 05/05/2025 GomsGuru Academy, Bangalore
2 Artificial Intelligence role in Research Guest Lecture 14/03/2025 Sri Muthukumaran Institute of Technology
3 Advanced Analytics using SPSS Five Days Workshop 01/02/2025 GomsGuru Academy, Bangalore
4 Aligning Curriculum International FDP on "Reshaping Curriculum for Industry 4.0 and Beyond" 20/01/2025 Aiman College of Arts and Science for Women
5 Empowering Women through Sustainable Development Education ATAL Sponsored Six-Day online FDP on Incorporating SDG in Bringing out Industry Ready Professionals 13/12/2024 Dr SNS Rajalakshmi College of Arts and Science
6 Research - Learn to lead the future Faculty Development Program 25/11/2024 Selvam Arts and Science College, Namakkal
7 Five Days Multivariate Analysis using SPSS Workshop 09/09/2024 GomsGuru Academy, Bangalore
8 Artificial Intelligence -Impact on Digital Marketing Workshop 05/02/2024 Selvam Arts and Science College, Namakkal
9 Case Analysis and Presentation Workshop 09/11/2023 Erode Sengunthar Engineering College
10 Multivariate Analysis using SPSS - 5 Days Faculty Development Program 03/11/2023 GomsGuru Academy, Bangalore
11 Multivariate Analysis using SPSS - 5 days Webinar 17/07/2023 GomsGuru Academy, Bangalore
12 Transformation in Social Media marketing Club Inuaguration 14/02/2023 Ebenezer Group of Institutions
13 Data Analysis using SPSS Faculty Development Program 10/02/2023 GomsGuru Academy, Bangalore
14 An Orientation on SPSS Faculty Enrichment Program 27/01/2022 St Francis De Sales College
15 Consumer Paradigm Shift in Digital Marketing Era Guest Lecture 17/11/2021 Kongu Arts and Science College (Autonomous), Erode
16 Digital Marketing Online Webinar 27/10/2021 Arul Anandhar (Autonomous) College, Madurai
17 Social Media - Etiquettes and Ethics Webinar 27/09/2021 Sona College of Arts and Science, Salem
18 Technology Enabled Business World Webinar 11/09/2021 Vivekanandha Institute of Information and Management Studies
19 Emerging Technology Trends in Business Two Day National Level virtual Conference on Emerging Trends in Commerce 27/08/2021 Angappa Arts and Science college
20 Digital marketing Webinar on Digital marketing 14/08/2021 Sree Saraswathi Thyagaraja College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on impact of IT Enabled Services in banking sector with special reference to Tamil Nadu Dr.Saravanaraj.M.G. K.S. Rangasamy College of Technology / Anna
2 A study on the Performance of Self Help Group with reference to Tiruchengode Taluk Dr.Shanmugasundaram.S Madurai Kamaraj University
Sl.No. Title Name of Student Institution Month Year
1 A Study on Impact of Buying Behaviour on Customer Satisfaction and Loyalty in Apparel Retail Stores in Chennai City Mr.U.Vijayshankar Vel Tech Deemed to be University
2 A Study on the impact of Organizational citizenship behavious towards Organizational Commitment and Job Satisfaction in Private Sector Banks with Special Reference to Chennai. Coimbatore, Madurai and Tiruchirappalli Ms.Karthika.V Vel Tech Deemed to be University
3 ROLE OF CUSTOMER ENGAGEMENT AND BRAND TRUST ON BRAND LOYALTY IN APPAREL BRAND RELATIONSHIPS GAJALAKSHMI N S Christ University February 2020
4 An Empirical study on Faculty Engagement Practices with special reference to select Higher Educational Institutions in Erode District Mr.S.Piradeep Bharathiyar University
5 Measuring Services Quality Dimensions and Brand Image Relationships towards franchises restaurants with special reference in Chennai Ms.Maheswari.P Bharathiyar University
6 DIGITAL TRANSITIONS AND ITS IMPLICATIONS ON INTERNAL AUDIT PROCEDURES IN INDIA AKHIL MANUEL Christ University March 2023
7 A Study on Impact of TQM Implementation on Organizational Performance through Mediating Effect of Organizational Culture with respect to select Wind Companies in India Jeyasingh Raj.I VELS Institute of Science, Technology and Advanced
8 ESG AND ITS IMPACT ON FIRM PERFORMANCE: A STUDY BASED ON BRICS AND G7 NATIONS SELAS CHERIAN Christ University March 2022
9 The Influence of Finfluencers on Financial Literacy and Financial Behaviour among Generational Cohorts: A Comparative Analysis of Gen Z, Millennials and Gen X ANNIE ISSAC Christ University June 2023
10 A study on Accessibility of Credit to Farmers in Erode District - an analysis from Borrowers perspective Mr. Arulananth P Bharathiyar University
11 . DOROTHY DEEPA Christ University August 2023
12 EFFECT OF EMOTIONAL INTELLIGENCE, PERSONALITY TRAITS AND FINANCIAL LITERACY ON INVESTMENT INTENTION ARUN JAMES Christ University August 2023
13 Consumer?s Perception, Expectation and Satisfaction towards Organic Food Products in Chennai Mr. Ravikumar B Bharathiyar University
14 Efficiency Analysis On Sentiment Classification With Financial Tweets For Stock Market Prediction Among Lstm, Bilstm, And Finbert Models Mr. Sathyanarayana K Presidency University
15 A Study on Work-Life Balance among IT Professionals in Ernakulam District Ms. Manju Malathy Alagappa University
16 Influence of Care Leadership in Employee Engagement and Productivity of Organisation with special reference to PMRDA (Pune Metropolitan Region Development Authority) based IT /ITES and IT Service Industry Ms. Sonali Banerjee Sri Balaji University
17 A Study on Work Life Balance of Women Police in Kerala Ms Lakshmi NS Christ University
18 Environmental Information Disclosure And Financial Performance Of Vietnamese Food And Beverage Manufacturing Companies: The Roles Of Green Innovation Mediation And Ethical Practices Moderation THUY AN NGUYEN Asia Pacific University of Technology & Innovation
19 A Study On Employability Skills Among Mba Students By Using Competency Mapping In Pune City Shalini Shivram Sri Balaji University
20 Retention Strategies Adopted by Automotive Industries to Miniaturize Employee? Turnover Intentions in Chennai District Gayathri S Mother Teresa Women's University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Civic view on Synergy and Trade -off effect of Sustainable Development Goals in Bangalore SERANMADEVI R Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Immergogy '25: Engaging Modern Minds SRM Arts and Science College National Participant 21/04/2025
2 Effective use of AI for Research CHRIST University Participant 04/11/2024
3 Leveraging AI for Effective Educational Work A3 Minds National Participant 19/10/2024
4 Three Days International Online Workshop on Research Methodology Global Research and Training Centre International Participant 05/10/2024
5 Academic Writing: Ethical Issues Institute for Statistics and Analytical Research International Participant 17/08/2024
6 National level PDP on Effective and Quality Research Writing Patrician college of Arts and Science National Participant 06/06/2024
7 FDP on Research Methodology Dr. MGR Educational and Research Institute National Participant 26/09/2023
8 Seven Day Professional Development programme for Higher Education Teachers Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai National Participant 21/08/2023
9 Faculty Development Programme - I CHRIST University Institutional Participant 26/06/2023
10 E-Quiz on Intellectual Property Rights Vinayaka Mission's Kirupananda Variyar Engineering college, Salem National Participant 26/04/2023
11 Value Added Course on "Object Oriented Programming in JAVA" JJ College of Engineering and Technology, Trichy National Participant 11/01/2023
12 Consumer Behaviour Swayam NPTEL sponsored by MHRD National Participant 06/01/2023
13 Consumer Behaviour Swayam NPTEL sponsored by MHRD National Participant 06/01/2023
14 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development college, CHRIST university Institutional Participant 05/12/2022
15 Implementation of NEP?2020 for University and College Teachers SWAYAM IGNOU National Participant 07/10/2022
16 Customer Relationship Management Swayam NPTEL sponsored by MHRD National Participant 03/08/2022
17 Services marketing: Integrating People, Technology, Strategy Swayam NPTEL sponsored by MHRD National Participant 03/08/2022
18 Services marketing: Integrating People, Technology, Strategy NPTEL AICTE - IIT MADRAS National Participant 03/08/2022
19 Customer Relationship Management NPTEL AICTE - IIT MADRAS National Participant 03/08/2022
20 Sales and Distribution Management NPTEL - AICTE sponsored by MHRD National Participant 14/02/2022
21 Marketing Management - II Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
22 Marketing Management - II Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
23 Sales and Distribution Management Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
24 Orientation Programme Staff Development College, Christ University Participant 03/12/2021
25 Induction Programme Staff Development College, Christ University Participant 07/10/2021
26 5 Day Online National Level QIP on Upskilling Security Marketing Operations Christ University - SCFA - DPS - BGR Organiser & Participant 26/08/2021
27 Pre-Conference Faculty Development Programme Amity University, Uttar Pradesh Institutional Participant 23/08/2021
28 2 Day workshop on "LinkedIn Profile Building" Christ University - CAPS - BGR Regional Participant 07/08/2021
29 Managing services Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
30 Development Research Methods Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
31 Development Research Methods Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
32 Managing services Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
33 Marketing Management - I Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
34 Marketing Management - I Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
35 3 Days Virtual FDP on Business Analytics Acharya Institute of Technology National Participant 29/07/2021
36 National Level five days FDP on Strategies for Investing in Stock Market Jain Deemed to be University National Participant 26/07/2021
37 Supply Chain Management Swayam CEC sponsored by MHRD National Participant 01/04/2021
38 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
39 enhancing Soft Skills and Personality NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
40 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
41 Enhancing Soft Skills and Personality NPTEL AICTE - IIT Kanpur National Participant 01/02/2021
42 Modelling and Analytics for Supply Chain Management NPTEL AICTE - IIT MADRAS National Participant 03/01/2021
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 SWAYAM - NPTEL - IIT Kharagpur Won Silver medal from the SWAYAM NPTEL, approved by Ministry of Human Resource Development, India for the subject Modelling and Analytics for Supply Chain Management through the Certificate Examination held on August 2021 SWAYAM - NPTEL - IIT Kharagpur 22 September 2021
2 Elite + Silver medal Won the Silver Medal for the course Development Research Methods SWAYAM - NPTEL - IIT Guwahati, sponsored by MHRD 09 November 2021
3 Elite + Silver medal Won the Elite + Silver Medal for the course Managing services SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 03 November 2021
4 Elite + Gold Medal and Topper Won the Elite plus Gold medal with Topper position from the Mooc course Marketing Management -I offered by IIT, Kanpur, through Swayam NPTEL empowered by MHRD, India SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 12 November 2021
5 NPTEL BELIEVERS Awarded NPTEL Believer (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry of Human Resource Development, India SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
6 NPTEL ENTHUSIASTS Awarded NPTEL Enthusiasts (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
7 Elite + Silver medal Sales and Distribution Management SWAYAM - NPTEL - IIT Kharagpur, sponsored by MHRD 07 May 2022
8 Elite + Silver medal Marketing Management - II SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 11 May 2022
9 Best Paper Award Won the Best Paper Award in International Conference paper presentation held at SRM University, Chennai SRM University, Chennai 30 September 2022
10 Elite + Silver medal Won the Silver Medal in SWAYAM NPTEL Exam SWAYAM - NPTEL - IIT Kharagpur 30 October 2022
11 Domain Star - Marketing Domain Star - Marketing MHRD - SWAYAM - NPTEL 09 June 2023
12 Best Paper Award Won the award for the paper - A Study on the Influence of Emotional Bias on Demographic Factors in Crypto World at the International Conference on Contemporary Trends in Commerce and Management on 30.06.2023 St.Francis College, Bangalore 30 June 2023
13 NPTEL Discipline Star NPTEL SWAYAM 10 December 2024
14 Best Paper Award Won the Best Paper Award at the National level conference organized by NITTE (Deemed to be University), Bangalore NITTE (Deemed to be University) 07 March 2025
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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